Caterpillar Cowboy

902 Broadway 4th floor, New York NY 10010

Product Management course syllabus

<p>This is my second time teaching the 10-week course (2 nights a week, 2 hours per night) so I’ve made some improvements based on feedback.</p> <p>The syllabus is based around this idea that Product Management is essentially a combination of a core new product development process and ancillary skills.</p> <p>Core process:</p> <ol><li>Validate the problem (through user research)</li> <li>Validate the market (through analysis)</li> <li>Sketch a solution</li> <li>Validate the solution (through MVPs)</li> </ol><p>Around that you add presentation skills, funnel analysis, pricing strategy, agile project management, web architecture and SQL, and stakeholder management, and you’ve got Product Management.</p> <p>Here’s the syllabus for those interested:</p> <ol><li> <p>Introduction to Product Management</p> </li> <li> <p>Customer Development</p> </li> <li> <p>Personas and Empathy Maps</p> </li> <li> <p>Market Sizing and Competitive Analysis</p> </li> <li> <p>Business Model Design and Pricing</p> </li> <li> <p>Translating Ideas into Features</p> </li> <li> <p>Risks and Assumptions</p> </li> <li> <p>Minimum Viable Products</p> </li> <li> <p>Presenting Your Product</p> </li> <li> <p>Mid-Point Presentations</p> </li> <li> <p>UX Design: Wireframing</p> </li> <li> <p>UX Design: Storyboarding</p> </li> <li> <p>Metrics & Funnel Analysis</p> </li> <li> <p>Product Roadmaps</p> </li> <li> <p>Project Management</p> </li> <li> <p>Technology for PMs</p> </li> <li> <p>Product Management at Larger Companies</p> </li> <li> <p>Final Presentations / Demonstrations</p> </li> <li> <p>Final Presentations / Demonstrations</p> </li> <li> <p>Continuing on Your Path</p> </li> </ol><p>I’m going to teach again in Q4 if you want to sign up. <a href="https://generalassemb.ly/education/product-management">The course page is here.</a></p>

Quora Q: How can I learn to be a good Product Manager?

<p><a href="http://www.quora.com/How-can-I-learn-to-be-a-good-Product-Manager/answer/David-Lifson/">I answered a question yesterday</a>:</p> <p><span>It’s difficult to boil down product management into a short answer, but I’ll give some starting points.</span><br/><br/><strong>1. Study the basics</strong><br/><span>Read up on a few different books:</span></p> <ul><li><a class="qlink" href="http://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507http://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507" id="qlink_k0" data-link-delete="http://www.amazon.com/Four-Steps-Epiphany-Steve-Blank/dp/0989200507">The Four Steps to the Epiphany</a> by Steve Blank on tactics for getting to product / market fit and what to do after.</li> <li><a class="qlink" href="http://www.amazon.com/Designing-Social-Web-Joshua-Porter/dp/0321534921" id="qlink_k1" data-link-delete="http://www.amazon.com/Designing-Social-Web-Joshua-Porter/dp/0321534921">Designing for the Social Web</a> by Josh Porter on how to think about the user’s journey as a lifecycle.</li> <li><a class="qlink" href="http://www.amazon.com/Designing-Obvious-Common-Approach-Application/dp/032145345X" id="qlink_k2" data-link-delete="http://www.amazon.com/Designing-Obvious-Common-Approach-Application/dp/032145345X">Designing the Obvious</a> by Robert Hoekman, Jr for the basics of UX design and wireframing.</li> <li><a class="qlink" href="http://www.amazon.com/Agile-Software-Development-Scrum-Series/dp/0130676349" id="qlink_k3" data-link-delete="http://www.amazon.com/Agile-Software-Development-Scrum-Series/dp/0130676349">Agile Software Development with Scrum </a>by Scwaber and Beedle for the canonical Scrum project management book. Things have evolved a bit since then but this is the original and will give you a solid foundation</li> <li><a class="qlink" href="http://www.amazon.com/The-Mythical-Man-Month-Engineering-Anniversary/dp/0201835959" id="qlink_k4" data-link-delete="http://www.amazon.com/The-Mythical-Man-Month-Engineering-Anniversary/dp/0201835959">The Mythical Man-Month</a> by Fred Brooks was originally written in 1975 but it’s still so true. Great lessons on project management and product development.</li> </ul><p><br/><strong>2. Build up a mental library of best practices and design patterns</strong><br/><span>On every site you visit, dissect it. </span></p> <ul><li>What makes it great? What makes it awful?</li> <li>How did they design user registration? Required before interacting with the content? After?</li> <li>How does hipmunk display search results? How about kayak? What’s the pros / cons?</li> <li>What are different e-commerce experiences? How is shopping for clothing different from electronics?</li> </ul><p><span>This way you can draw upon your mental library when developing your own products and make better choices.</span><br/><br/><strong>3. Identify whether you are before or after product / market fit, and apply the right tactics.</strong><br/><br/><u>Before product / market fit</u><span>: You’ve identified a problem, a market of customers who you think have that problem, and a solution you think solves the problem. Your goal is to validate that those three things are true in the cheapest + fastest ways possible (this is what an MVP is).</span><br/><br/><u>After product / market fit</u><span>: It’s time to optimize to hit a goal. If the goal is to increase sales by 20%, what are the series of features you could implement that get you to that goal? Who are the stakeholders you need to get buy-in from?</span><br/><br/><strong>4. Apprentice under a senior product manager</strong><br/><br/><span>Practice makes perfect. Join a company that has a strong product management culture and apprentice with a senior product manager. It’ll help you build up your ment</span><span>al library (see #2) and see best practices in action.</span><br/><br/><span>For those of you interested in getting some help with your learning, General Assembly offers a full-time </span><a class="qlink" href="https://generalassemb.ly/education/product-management-immersive" id="qlink_k5" data-link-delete="https://generalassemb.ly/education/product-management-immersive">Product Management Immersive</a><span> and part-time </span><a class="qlink qtext_editor_link_text" href="https://generalassemb.ly/education/product-management" id="qlink_4o8atfex7f" data-link-delete="https://generalassemb.ly/education/product-management" data-link-text="Product Management">Product Management</a><span> course. The Immersive also includes a three month apprenticeship at a local tech company which should give great experience and a foot in the door to your first job as a new PM.</span></p> <p></p> <p></p> <p></p>

Announcing My New Business!!!

<p><a class="tumblr_blog" href="http://evangotlib.tumblr.com/post/89363760543/announcing-my-new-business">evangotlib</a>:</p> <blockquote> <p>It gives me great pleasure to announce my new company!  My cofounders and I have yet to agree on a name but our service is like Uber for cloud-based, real-life personal interactions.</p> <p>For a small monthly fee (TBD) our service will dispatch one of our Emotion Liaisons to anyone on your contact list and give them a hug or kick them in the groin area, depending on your preference.</p> <p>Our Emotion Liaisons can also deliver enhanced services such as yelling “Yo asshole!” and/or hitting your contact in the face with a role of quarters.  These enhanced services will be priced accordingly.</p> <p>Our transformative new platform is at the cutting edge of current internet technology and we are excited to be at the forefront of this exciting new space.</p> <p>Despite no revenue, no name and an app that we made in six hours on my 16 year old nephew’s Surface 2 tablet computer we are also announcing today that we have secured $1.4 billion in funding valuing our business at just north of are you fucking kidding me.  Our initial investors include a “who’s who” of the VC world, including the folks who backed Color and the concierge at the Palo Alto Four Seasons.</p> <p>Thanks to our family and friends who supported us and tolerated us for all of last weekend when we were unavailable because we were building the future.</p> <p>#blessed</p> </blockquote> <p>#blessed </p>
See more photos from David Lifson, David Lifson

Customer Reviews

Emily U.
Absolutely the best.  My boyfriend and I went here for dinner one night, and it was enough calories for three days, but so worth it.  The pastrami sandwich melted in my mouth and the fries weren't bad either.  My boyfriend had the reuben with all the fixings and loved it.  The sandwiches were MASSIVE and we didn't have a bite left.  I can't wait to go back!!  Plus the history of it is fun.  The owner just did an interview about how the NY deli is a dying breed, so get it while you can.

via Katz's Delicatessen

Elite '11
I ordered my pastrami on rye and I just watched as the dude at the counter chop into a huge slab of meat.  I don't know about you, but tender, juicy meat that falls part at the bone never ceases to excite me.What I love about the pastrami is that it is absolutely perfect.  It has potent spice, it's juicy, and the meat is cut thick.  What you get is a simple sandwich with meat that just disintegrates in your mouth.They take this perfect meat and they drop it into rye bread and mustard and they serve it with a side of pickles.  If you want to dissect perfection for the sake of comparing it to other places, then these accompanying elements are where others' can gain ground.  If I were to choose my top spot for pastrami, I'd still choose Langers in Los Angeles over this place because of Langer's twice baked rye and their coleslaw.  These elements perfectly accent the bread and meat.  Katz has the perfect meat, but Langer's better assimilates the ingredients into a collective sandwich.But don't get me wrong....Katz is an amazing sandwich with arguably the best-cured pastrami anywhere on the planet.  I'd definitely go back when I visit NYC.  It's definitely worth a visit.

via Katz's Delicatessen

Steve D.
Believe the hype, I can honestly say that this was the best pastrami sandwich I've ever eaten. Smokey, tender, and packed full of flavor. The sandwich itself gets a 5-star rating (very rare from me), because it literally redefined what I now think a pastrami sandwich should taste like (the singular criteria for a 5 star rating in my books). Because the merits of this place have been so well covered by others, maybe I'll focus on why it didn't get a 5 star rating overall:1) Damn, that's one expensive sandwich.2) The pickles that they served were under-pickled and lacking real flavor, essentially amounting to slightly vinegared baby cucumbers. Is it overly picky to deduct a star for pickles? Probably. But, given that fresh pickles are an important staple of any deli, and given the ridiculously high standards that a 5-star recommendation should demand, I feel as if this is warranted.3) The fries (and other sides) are an afterthought. Total lack of seasoning and could have easily come out of a bag from the frozen food aisle. The only redeeming thing in this regard however, is that the sandwich is so filling no sides are even necessary.Overall, this place is absolutely worth checking out if you're in the city. A  NYC legend for a reason.

via Katz's Delicatessen